Creative Solutions: Location targeting with Dynamic Ads
Adform and GALE Deliver Fast Turnaround on DCO Campaign for Fortune 500 Tax Preparation Company
Adform collaborated closely with GALE, an award-winning digital agency, to create a Dynamic Creative Optimization (DCO) campaign for a well-known Fortune 500 tax preparation company.
Adform's DCO solution empowers global brands to effortlessly generate numerous ad variants through a streamlined and time-efficient process. In this case, the campaign motivated potential customers to secure their financial futures by booking tax advisory appointments with their local branch.
Buoyed by their initial success, GALE and their client sought to replicate the triumph of their first campaign with a similar initiative targeting their S-Corp clients.
Challenge
The tax company faced a pressing challenge: inspiring potential S-Corp clients to act swiftly and schedule
appointments ahead of the impending deadline for tax return submissions. With time running out, GALE and
Adform was entrusted with the pivotal task of developing a top-tier DCO campaign within a tight five-day
timeframe.
Solution
Adform and GALE pooled their expertise and resources to deliver a Dynamic Creative Optimization (DCO) campaign. One of the campaign's key elements was the integration of a live countdown, reminding online users of the looming tax return deadline specifically for S-Corps.
To maximize engagement, the ad showcased relevant information. It first captured the user's location and received the coordinates. Combined with a live countdown, the banners were able to pinpoint and display the nearest branch. This results in a personalized and efficient user experience.
Results
By harnessing the cutting-edge capabilities of Adform's DCO solution, a fortune 500 tax company successfully ignited action among their S-Corp clients, compelling them to book appointments.
5 Day
Turnaround on campaign brief to launch.
217%
Higher Conversion Rate for S-Corp Campaign Compared to regular display campaigns in the same funnel.
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