Creative Solutions: Live gambling odds widget
KTO live odds with Dynamic Ads
To enhance user experience and optimize conversion opportunities, a sports betting platform pursued a dynamic content solution to efficiently display key games and live odds.
Previously, they had allocated significant time and resources to creating individual banners for each game. Adform has collaborated closely with a leading betting software provider to develop a Dynamic Ads setup that incorporates an external widget solution.
Challenge
The client was unable to allocate resources for the development of a product feed and requested the integration of live odds. KTO relies on Altenar, a reputable third-party vendor, for the provision of odds on their website.
Our primary objective was to optimize the integration of both systems, achieving optimal efficiency. As a result of our solution, clients are now able to effortlessly generate multiple betting cards with minimal manual work.
Result
The incorporation of Altenar's live odds widget into the banner, along with dynamic ads, provided the client with the opportunity to craft a personalized version tailored precisely to a particular event, be it a high-octane basketball match or a thrilling football game.
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