Creative Solutions: Akbank form banner
A rich media banner with a fill-out form. These banners allow users to submit their details - like for a quote or pre-qualification - directly within the ad itself. This creates a smooth, frictionless experience, because they don’t have to click through to a landing page to provide their info.
Once the user submits the data in the form, it will POST the data to Akbank's API.
Interactive Rich Media Banner with Embedded Form Submission
Simplifying the user journey is critical in digital advertising, especially when capturing user details like a quote or pre-qualification. Traditional ads often redirect users to a landing page, creating extra steps that can lead to drop-offs. Akbank wanted a solution that allowed users to submit their details directly within the ad, creating a more seamless and engaging experience.
Our Approach
We developed a rich media banner featuring a built-in fill-out form. This innovative banner allows users to enter their details: personal identification number, birth date, phone number, and individually generated security code (CAPTCHA), directly within the ad itself. The form integrates with Akbank’s API, securely sending the submitted data to the server in real-time.
By eliminating the need to navigate to a separate landing page, the banner offers a frictionless experience, reducing the steps required for users to complete their actions. This streamlined approach enhances user engagement and increases conversion rates.
How It Works
- Interactive Form:
The banner contains an embedded form that users can easily interact with, entering their details directly into the ad. - Data Submission:
Once the form is completed, the information is submitted to Akbank’s API, ensuring secure and efficient data transfer. - No Redirection:
The user remains within the banner throughout the process, removing the need for an additional click-through to a landing page, simplifying their journey.
Result
This solution improves user experience by reducing friction and increasing convenience. By removing extra steps, it minimizes drop-off rates and improves the likelihood of users completing the desired action. For Akbank, this resulted in a more direct and efficient way to capture leads and engage users.
This solution also integrates seamlessly with Akbank's internal systems. The data submitted through the banner was automatically transferred to their CRM system, enabling real-time lead management.
Once the user information was captured, Akbank's sales team could promptly follow up with personalized cold calls, offering tailored financial services or products. This immediate and targeted approach improved lead conversion rates and strengthened customer engagement, showcasing the efficiency of combining rich media banners with direct CRM integration.
Learnings and Applications to Other Industries
- Financial Services: Pre-qualification forms, loan or mortgage quotes.
- Retail: Collecting user preferences for personalized offers.
- Events: Gathering attendee details for registration or sign-ups.
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