Creative Preview: Enel Energy Sticky Ad

  • Ad Format: Sticky - Takeover
  • Devices: Display
  • Vertical: Utilities
  • Country: Italy
  • Channel: Direct

Summary

This format begins with a sticky banner positioned at the bottom of the screen, subtly prompting users to engage with the ad. Upon interaction, it expands into a full takeover experience featuring a mood-setting background image and branded video content.

The video is equipped with custom controls designed to match the campaign’s visual identity, offering a seamless and immersive user experience that blends functionality with strong branding.

More Inspiration:

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