Creative Preview: Samsung S7 Floating Ad

  • Ad Format: Takeover
  • Devices: Cross-Device
  • Vertical: Retail
  • Country: United Kingdom
  • Channel: Direct

Summary

This ad presents the phone in a highly interactive and immersive format. At first glance, the creative looks clean and inviting, but once the user clicks, a floating module opens to reveal the product in 3D. Here, the phone can be rotated and explored from multiple angles, allowing users to appreciate its sleek design and craftsmanship as if they were holding it in their hands.

The experience is enhanced with smooth, brand-aligned animations that highlight key design features and functions. Subtle transitions, lighting effects, and motion cues not only create visual elegance but also guide the user’s attention to important details. By blending intuitive interaction with premium presentation, the ad transforms a simple product showcase into an engaging, memorable experience that strengthens the brand’s innovative image.

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