Find out how Publicis Groupe Agency, Zenith, was able to dramatically increase their incremental reach by addressing new audiences in cookieless environments. In the first campaign of its kind in Slovakia, the agency worked with publisher network, MediaAD, to test the impact of first-party IDs. 

With the impending death of third-party cookies, the industry is incentivized to test innovative identity solutions. Find out how our other clients have fared by checking out our client stories.