Results
Yapı Kredi, one of Turkey's leading financial institutions, and Adform joined forces to tackle a conversion-focused campaign, overcoming tracking challenges by integrating with Adjust, a global app marketing analytics and fraud prevention platform. Through innovative manual optimizations and data-driven strategies, the team turned constraints into opportunities, delivering outstanding results and exceeding performance expectations.
Decrease in Cost-per-Acquisition (CPA)
Decrease in Cost-per-session (CPS)
Decrease in Cost-per-thousand impressions (CPM)
Higher Click to Install Rate
Higher Click-to-Conversion (Conversion considered video chat completion)
Why Adform:
As a leading financial institution, Yapı Kredi sought to redefine audience engagement with their financial products. For their digital onboarding campaign, the goal was to secure direct, face-to-face web calls with prospects. Leveraging Adform’s expertise, they implemented a seamless, data-driven, conversion-focused approach, enabling personalized engagement with their target audience.
Challenges:
Yapı Kredi planned a video campaign targeting mobile web and app audiences. As a bank, they faced strict regulations on audience reporting, which hindered campaign optimization. Compliance rules prohibited pixel and postback integrations essential for tracking conversions. Without this data, Adform’s Cost-per-Acquisition (CPA) algorithm lacked the feedback needed for effective goal- focused optimization.
Solution:
To navigate these constraints, Adform and Yapı Kredi collaborated with Adjust, the brand’s mobile SDK partner, to implement a manual optimization strategy. Detailed data— such as strategy name, app or domain, creative asset, size, and device type—was passed via DSP macros, enhancing the reporting capabilities of their tracking platform and turning the data into actionable insights.
The strategy unfolded in three steps: first, setting a detailed UTM structure to track traffic sources, leveraging Adform’s platform to generate automatic UTMs; second, ensuring the data was fully readable in the tracking platform; and third, optimizing the campaign in Adform based on the most effective channels identified.
By leveraging daily campaign insights, Adform was able to perform precise, real-time refinements. Despite the absence of automated conversion tracking, this agile, performance- driven approach ensured the campaign complied with regulatory guidelines while achieving impactful results.
Levent Örnek
Head of Digital Sales & Growth Marketing, Yapı Kredi
"Working with Adform was a game changer for us at Yapı Kredi. Despite the regulatory challenges and constraints we faced, their team's expertise and innovative strategies helped us achieve exceptional results in our digital onboarding campaign. This partnership allowed us to make agile, real-time adjustments to our campaign, resulting in impressive success."
Oğuzhan Tosun
Performance Marketing Manager
"Due to banking regulations, data sharing between Yapı Kredi and Adform regarding Mobile Measurement Partner (MMP) data was not possible, preventing event-based optimization and targeting in conversion campaigns. However, through our collaboration with Adform, we analyzed event-based performance across all placements using click data obtained from the MMP. Based on these insights, we created a whitelist and launched campaigns exclusively on the identified placements. With these outcomes, Yapı Kredi successfully developed its own data-driven strategy to optimize display media usage.”