Results
Over a three-week nationwide campaign in May 2025, we partnered with Wolt to deliver programmatic DOOH on a scale, running a single 10-second vertical video. A screen location-linked Brand Lift study with Happydemics verified strong performance: recall in the top 5%, attribution in the top 10%, and above-benchmark lifts in interest, brand image, and consideration - showing that well-planned DOOH can move beyond awareness to measurable intent.
ad recall rate
top 5% in Happydemics BLS
attribution
brand recognition vs. Benchmark
OTS
incremental reach across premium DOOH
Why Adform:
Within the Adform FLOW platform, Wolt centralized DOOH planning and reporting across leading publishers and executed via always-on deals. Our local team coordinated setup, trafficking, and pacing across partners. The approach also enabled one screen owner’s first programmatic campaign on our platform, demonstrating that we can deliver scale without adding operational overhead.
Challenges:
To grow reach without duplicating exposures, we needed incremental coverage from multiple Finnish DOOH partners, which increased planning and trafficking steps. The campaign also had to exclude screens near specified supermarkets due to retail-adjacency rules. Finally, results had to be validated by an independent third party rather than internal reporting.
Solution:
Using the unified buying setup in Adform FLOW, we activated DOOH across several publishers and managed budgets and pacing from a single interface. Mid-flight, we applied geo-exclusions around the restricted retail locations to meet adjacency requirements. Always-on deals let us move spend between partners quickly while keeping reporting consolidated. Impact was measured through a third-party, screen-level Brand Lift study, which confirmed improvements in recall, attribution, and key brand metrics.
Anna-Maria Moira
Global Brand Performance Marketing Lead, Wolt
“Adform marked a significant step forward in how we approach digital out-of-home. Their platform made activation across multiple publishers - including first-time programmatic - simple, giving us transparency and control to scale with confidence. Bringing our multichannel work under one roof with unified planning and centralized reporting meant fewer handoffs, faster launches, and a single view of performance. Partnering with Happydemics let us measure impact credibly: ad recall ranked in the top 5% and attribution in the top 10% of studies, alongside strong gains in brand image and consideration. It set a new bar for how we plan and evaluate DOOH.”