sales uplift
Why Adform:
We were chosen as a technology partner by Vodafone due to our ability to provide advanced and customized digital advertising solutions.
The Adform omnichannel platform allows Vodafone to manage advertising campaigns in an integrated manner, enhancing the efficiency and effectiveness of the brand’s marketing activities.
Our programmatic optimization technology, which combines automation and human intervention, enables the optimization of campaigns based on the client's specific objectives, increasing visibility and lead generation.
These solutions are designed to be scalable and easily integrable. Additionally, our commitment to data protection and compliance with regulations, such as GDPR, makes us the ideal partner for supporting Vodafone’s growth and digital transformation.
Challenges:
Vodafone was looking to increase sales via an innovative CTV campaign. This campaign needed to be high-impact to encourage conversions, while making sure to avoid media wastage.
The campaign had to be activated across over-the-top and CTV, with multiple publisher deals on prebuilt audiences.
Solution:
Adform’s technology enabled Vodafone to target the IPs of visitors to the Vodafone website that didn’t convert. Our DSP targeting capabilities were able to exclude devices connected via Vodafone’s own internet service provider platform.
The relationship worked via a managed service, with our platform also providing a CTV attribution path analysis. This approach meant that Vodafone was able to easily optimize the campaign to be more effective and, ultimately, deliver a substantial boost to its sales.
The always-on campaign has continued to deliver positive results for Vodafone.
Emiliano Bozzi
Head of Digital Marketing & Data Strategy of Vodafone Italy
“The scalability and ease of integration of the Adform tools with our infrastructure enabled a smooth implementation and a rapid return on investment. The multi-channel advertising campaign for Vodafone's Fixed Line reached and exceeded the set conversion targets, resulting in a 28.5 per cent increase in sales. The partnership with Adform also builds on our ongoing commitment to data protection and compliance with regulations, such as GDPR, which ensure ongoing support for our digital marketing and advertising initiatives.”