As a long-standing Adform client, Vodafone has greatly benefited from Adform and DoubleVerify’s (DV) partnership. By incorporating a market-leading brand suitability product suite into their digital strategy, Vodafone was able to successfully buy fraud-free, brand-suitable, and viewable media.

DoubleVerify's Authentic Brand Suitability product, deployed easily across the Adform FLOW platform, enabled Vodafone to greatly reduce the amount of wasted spend on non-working media.