uplift in Ad Perception
(Top 15% of market)
uplift in Attribution
uplift in Clarity
above benchmark in Ad Likeability
Why Adform:
After many years of successful collaboration, Vodafone Germany chose Adform as its technology partner thanks to our relentless focus on innovation and proven ability to drive continuous digital performance improvements. By combining automation with human-led optimization, we delivered precise campaign enhancements tailored to Vodafone’s specific objectives.
Our seamless integration with Happydemics placed brand lift results directly alongside pacing and reach, giving teams the
confidence to optimize campaigns mid-flight. Vodafone trusted Adform’s track record of transparency and innovation, making us the natural partner to validate and strengthen brand impact.
Challenges:
In a highly competitive and fast-moving market, Vodafone needed to safeguard its position as one of the world’s leading telecommunications companies. To do so, they required an objective, fast A/B test of two online video creatives, contextualized against industry benchmarks.
Consistent exposure and rigorous brand-lift measurement were essential to distinguish genuine creative effects from market noise and ensure that investment decisions were based on reliable, data-backed insights.
Solution:
Together with Happydemics, we set up a streamlined A/B test across our DSP and the Happydemics platform to measure the brand lift impact of both creatives. This changed the game for Vodafone, empowering them with real-time, actionable insights.
The study revealed clear differences: Video 1 outperformed benchmarks on ad perception and attribution, while Video 2 exceeded expectations on likeability and perception. These results provided Vodafone with the confidence to refine audience targeting, explore creative skews, and improve message clarity - ultimately boosting overall marketing effectiveness.
Our integrated workflow kept trafficking tidy, results transparent, and decision-making fast, helping Vodafone turn data into a competitive edge.
Ines Deinert
Digital Media Manager, Media Planning and Delivery, Vodafone
“In this collaboration with Adform and Happydemics we were able to gain overall consumer insights and to further develop our digital campaign strategy sustainably. By conducting an A/B test, we were able to identify clear differences in the creative effects on our brand objectives and derive valuable learnings for future campaigns. The collaboration with both partners was efficient, solution-oriented, and characterized by strong technological expertise.”