In early 2023, Adform announced that it was the first global DSP to integrate with Scope3. With this partnership, Advertisers using the Adform FLOW platform can activate, monitor, and improve their carbon reduction directly through the Adform DSP.

Historically, Vodacom South Africa (SA) has worked closely with Adform to build and execute innovative and impactful campaigns with an award-winning suite of ad tech tools. With a strategic focus on carbon reduction, Vodacom wanted to pursue solutions that reduced the carbon output of their digital advertising campaigns.