Vodacom is the leading telcom company in South Africa. As an existing Adform DSP customer, they were drawn to Adform’s cross-device solution in order to guarantee that they could address the same users across different devices. With effective identity management, Vodacom would ensure that their money wasn't being wasted on repeat impressions and that they could broaden their reach. Overall, this led to a lower cost-per-lead and a higher number of conversions.