Publicis Groupe selected Adform as a long-standing and trusted DSP partner with the reliability required to manage a complex, multi-layered programmatic campaign. The agency needed one environment that could coordinate several channels while maintaining control over delivery, reach, and performance. Adform also provided frequent campaign updates, practical optimization guidance, and responsive support throughout implementation and live delivery, including assistance with technical issues.

VIKOS COLA wanted to introduce the brand to gamers and the highly engaged audiences surrounding Greece’s most established streaming communities. These audiences often spend several hours watching their preferred creators, so the campaign needed to secure meaningful exposure without relying only on standard display traffic. With streamers onboarded, managed, and coordinated by LIVAD and Matter22 across different games and content categories, the campaign could focus on maintaining high viewability, authentic engagement, and consistent delivery across several media environments.

The campaign combined advanced premium sports audience targeting, sports websites, gaming mobile apps, and the LIVAD streamer network within Adform’s unified platform. Publicis Groupe worked with 30 sponsored streamers across 80 sponsored streams, covering 25 game and content categories and reaching creators with a combined audience of 639,000 followers. The premium sports audience strategy helped reach users with a demonstrated interest in football and related content, while sports environments added contextual relevance to the summer football campaign. Gaming app inventory extended reach across relevant game environments, and streamer integrations placed VIKOS COLA directly within active gamer communities. Adform supported continuous performance monitoring and real-time optimization across the campaign, while frequent reporting helped assess delivery against exposure, viewability, traffic, and engagement objectives.