Results
As an established but fast-growing agency, valantic teamed up with Adform to launch a high-impact CTV campaign in Germany for key tourism advertiser Ischgl.
Ischgl wanted to create a positive impact on their target audience and position their brand and tourist destination as an attractive year-round travel choice. Seamless integration with Happydemics Brand Lift studies showed strong uplift in brand image, interest and consideration - clearly demonstrating the case for using CTV when aligned with the right partner.
uplift in consideration
uplift in brand image
uplift in interest
Why Adform:
valantic was looking for a go-to partner like Adform - one that could offer local, on-site consulting expertise. As a result of our collaboration, they quickly became an Adform-certified agency.
We provided tailored support for their innovative omnichannel strategy - all managed through a single platform built on a future- proof tech stack.
As a trusted partner with a strong commitment to transparency, we supported valantic in seamlessly launching a CTV campaign in Germany for the tourism brand Ischgl.
Challenges:
The success of branding campaigns can be difficult to measure - especially when it comes to understanding the individual contribution of each channel. And this is particularly true in the evolving CTV environment.
valantic needed to prove that CTV could do more than just deliver impressions - it had to reach the right audience and drive real uplift in brand impact.
The task wasn’t just about launching a campaign, it was about validating CTV’s role within a broader omnichannel strategy and showing that it could deliver measurable results in a fragmented media landscape.
Solution:
With Adform, you can be as omnichannel as your audience.
Working with a select mix of local and global CTV providers, we were able to identify the best-fit target groups to effectively engage Ischgl’s audience.
And by integrating Happydemics Brand Lift studies, we delivered fast, data-backed insights that confirmed CTV’s effectiveness. The results clearly demonstrated CTV’s ability to boost brand image, increase interest, and drive consideration.
Ines Eschbacher
Managing Director, valantic CX Austria GmbH
“Our objective was to effectively reach the right audience in Germany and inspire their travel and vacation choices. As part of our constant drive to innovate and stay ahead of consumer behavior, we identified CTV as a high-potential touchpoint. We integrated it into our omnichannel strategy and ran a focused test to evaluate its impact. The results were outstanding — CTV delivered strong consideration and measurable influence. It’s now a key pillar in our media mix moving forward.”