Results
Can you imagine reaching your audience right in the middle of their workout? That's exactly what Publicis, a global agency, achieved for their client TINE, Norway's largest dairy product cooperative, using Adform. Our seamless integration with Dagens Media allowed Publicis to display TINE's YT protein drink product on Digital-out-of-Home (DOOH) screens within gyms, connecting directly with fitness enthusiasts during peak workout hours.
of individuals who saw this ad fell within the pirmary target group
Average screen attention throughout the campaign
Why Adform:
Publicis is helping their client TINE, Norway's largest dairy cooperative, achieve its mission to reach the entire Norwegian population all year round with a dynamic marketing strategy. By leveraging our media buying platform, Publicis ensures precise targeting, smart budget management, and optimal frequency control in programmatic campaigns.
We’ve been long standing partners of Publicis, sharing a similar spirit of adventure and a willingness to test the latest innovations – this includes exploring the latest digital out-of-Home opportunities.
Challenges:
YT, a protein-rich product by TINE, is the ultimate drink for people who love to train. To increase market penetration, Publicis needed to boost YT's brand awareness and increase their existing association of the brand in gyms and training centres. While Publicis knew where YT's target audience hung out online and knew how to reach them through multiple channels, there were few ways of cost-effectively reaching their target group with ads for YT in actual training contexts.
Solution:
Adforms integration with Dagens Media meant that Publicis could show YT ads on well placed CTV monitors within gyms all over Norway. Utilising the in-depth data available from Dagens Media, including visitor statistics and trends Publicis were able to find TINE's primary target audience in the middle of their workout! By cleverly applying the available insights, Publicis managed to time- target the ads to be shown at exactly the moments when their primary audience was active. Publicis had complete control over all aspects of the programmatic campaign, from scheduling to budget allocation. Adform budget flight feature meant that Publicis could control the timing of their delivery throughout the process.
Vivien Szekeres
Performance Executive Programmatic, Publicis Media Norway
“Collaborating with Adform and Dagens Media offers an easy and cost- effective method to reach the target group at the right moment in training centers, significantly enhancing the campaign's value. Due to these favorable outcomes, DOOH through Dagens Media and Adform has become an integral component of Tine YT's digital strategy.”