Results
Tempo OMD, part of Omnicom’s OMD media network, acting as sub-contractor to DDB for Greece’s Public Power Corporation (PPC), worked with Adform to change the game and take the next step in Programmatic impact on brand metrics. In partnership with performance measurement platform Happydemics, a brand lift study was able to show just how successful PPC’s video campaign was.
ad recall uplift
brand interest uplift
brand image uplift
impact score
Why Adform:
Adform is Tempo OMD’s DSP of choice, having worked with us steadily for a number of years.
A foundation of trust and innovation built around our technology meant the agency knew we were the right choice to elevate the success of PPC’s video campaign and deliver game-changing results.
Tempo OMD values the responsiveness of our team, which is something we take great pride in. The high level of support available to Tempo OMD led to the campaign being able to achieve the incredible results that it did, while further reinforcing the strength of the partnership.
Challenges:
Tempo OMD was tasked with showcasing PPC’s commitment to donating €1 million to humanitarian organizations supporting children. The campaign needed to drive awareness and encourage people to visit the PPC website.
Video was identified as the best avenue to do this, but the right solutions had to be identified and utilized to create the biggest impact.
This is where we were able to come in and ensure that PPC’s campaign delivered massively across all key metrics.
Solution:
Leveraging Adform’s omnichannel approach, Tempo OMD utilized our video in-read, in-stream, and CTV inventory, among other formats, to create a powerful, awareness-driving ad campaign
A Happydemics brand lift study was able to measure the impact of the ads and prove the partnership had been an overwhelming success all-round.
The results showed that PPC’s ads left a positive lasting impact on consumers, and Tempo OMD and PPC have, ultimately, been able to use this knowledge to fuel future programmatic campaigns.
Stratis Nikolaou
Head of Programmatic, Tempo OMD
“With Adform’s daily support, we acted swiftly as soon as we learned that a Brand Lift Study was available, making Tempo OMD the first in Greece to implement it. This study confirmed that advertising not only works but also leaves a positive lasting impact on consumers. Thanks to the Adform team, we were able to take a proactive approach and offer our client an additional service, further highlighting the immense opportunities of programmatic advertising.”