Sanipak’s objective was to leverage the power of video storytelling to deliver both brand impact and performance. The product range spans three core usage occasions: kitchen, bathroom, and makeup removal. Each required a distinct message and audience strategy.

In a traditional video setup, this would mean producing multiple creatives, running separate line items, and managing fragmented budgets and optimization. The result would be higher production costs, heavier operational workload, and reduced efficiency, at a time when rising video CPMs were already putting pressure on reach and frequency.

Sanipak needed a more scalable way to deliver relevant, usage-based video without multiplying complexity or cost.

To support Sanipak’s objectives, Adform’s Dynamic Creative Optimization expertise provided a scalable way to deliver personalized video without operational complexity. By activating in-banner placements using Dynamic Video Ads, Sanipak transformed its creative vision into a modular, data-driven video campaign for Selpak.

Using a single master template with dynamic elements, Sanipak was able to rapidly scale the number of creative variations without increasing production timelines or costs. In parallel, Sanipak leveraged a combination of first-party audience segments built in Adform DMP and third-party audiences from Adform Audience Hub to ensure relevant messaging for the right audiences.

This approach allowed Sanipak to deliver personalized, usage-led video at scale through a single campaign structure, while keeping production, activation, and optimization fully connected within the Adform platform.