Results
Having already been a longtime partner, Austrian tourism company SalzburgerLand Tourismus knew Adform had the tools to carve out a successful connected TV (CTV) and online video (OLV) campaign. This faith turned out to be well-placed, with brand awareness, interest, and consideration all improved.
brand image uplift
(control vs. exposed)
consideration uplift
(control vs. exposed)
Why Adform:
For many years, Adform has driven media placements for SalzburgerLand Tourismus as one of its trusted partners. This relationship has continued to develop – the Ski amadé campaign represented another step in that evolution.
SalzburgerLand Tourismus particularly appreciates the superior service level offered by Adform, with local-based, timely help provided. This continues to form the basis of the trusted partnership.
Challenges:
The primary challenge was effectively positioning the Ski amadé brand, while simultaneously raising awareness for a ski holiday in SalzburgerLand. The goal was to create a strong and memorable brand presence in a competitive market, ensuring that the unique appeal of Ski amadé stood out to potential travelers.
Additionally, the distinctiveness of SalzburgerLand as a premier ski destination needed to be highlighted, encouraging both new and returning visitors to consider it as their next vacation spot.
Solution:
We helped Ski amadé reach their target audience through a number of publishers, with the main goal of delivering ads in premium German media through private marketplace trading.
Our platform ensured that the whole process – from delivery to reporting – was smooth and that the brand was able to optimize to exceed expectations on key metrics. The delivery of the campaign was also supported by one of our data partners.
To measure the impact that the campaign had on brand perception and consumer consideration, brand lift methodology was adopted – in partnership with measurement company Happydemics – across CTV and OLV.
The result of this was impressive uplifts in brand image and consideration, and SalzburgerLand Tourismus being able to positively inform their future marketing strategies around Ski amadé and other destinations.
Dr. Christoph Eisinger
Managing Director, Ski amadé
“Adform has been a trusted partner of Ski amadé and SalzburgerLand Tourismus for many years, consistently delivering premium media placements and outstanding service. Their platform enabled us to seamlessly execute a high-impact CTV and OLV campaign, ensuring our brand stood out in a competitive market.
Our goal was to position Ski amadé as the go-to destination for ski enthusiasts, and the brand lift study confirms that we achieved exactly that. With a remarkable 28% uplift in brand image and a 32% increase in travel consideration, it’s clear that our message resonated with our audience. The synergy between CTV and OLV proved particularly powerful, reinforcing the effectiveness of a multi-channel approach. These results highlight that investing in high-quality, data-driven campaigns delivers tangible brand growth.”