Total Impressions Delivered
Time dedicated to Spanish Video
Time dedicated to English Video
Why Adform:
Reload is a leading Spanish agency that works with Adform’s industry-defining adtech tools to drive their clients’ campaigns. One of the chief reasons Adform is the adtech partner of choice for Reload is its integration with a growing number of supply partners. Adform’s clients benefit from Omnichannel reach, whether it’s via Audio, Video, Digital-out-of-Home (DOOH), or Gaming.
Challenges:
Reload wanted to run an outdoor campaign for Teatro Eslava, one of the leading performance theaters in Madrid. The agency needed to have two different alternating videos for the same creative message (one video in Spanish and one in English). Each video would have a different frequency cap, with the Spanish video being shown 70% of the time and the English video 30% of the time. Scheduling was also important as both videos could only be shown on Saturdays from 11 PM to 3 AM to catch nighttime revelers.
Solution:
Reload used the rotator functionality in Adform’s Ad Server to make sure Teatro Eslava’s DOOH campaign could run at the required frequency. Reload could meet its client’s expectations and be the first company to use rotators in a programmatic DOOH campaign.
Javier Hernandez Racionero
General Director, Reload
“Reaching our clients’ audiences at the right time and place is one of our main concerns when designing our digital strategies. Using Adform’s technology, and combining it with DOOH platforms, has been a great initiative, which has allowed us to expand our strategies to offline environments whilst having all the advantages of the digital ecosystem.”