Results
QNB, a Turkey-based bank headquartered in Istanbul and part of QNB Group, launched a new card design and asked Adform to maximize reach and visibility across digital channels. Partnering with TVekstra, we used Adform ID Fusion and omnichannel activation to unify web, CTV, and programmatic data in a single cross-platform campaign. Using Audience Manager, Adform built and expanded lookalike (LAL) segments that increased engagement and kept frequency in the right range, so we reached the right audience while protecting budget efficiency.
higher CTR
for LAL banner line items
compared to other line items
higher VCR
for LAL programmatic video line items
compared to other line items
Why Adform:
QNB partnered with Adform to bring clarity and control to a multi-channel launch. With web, programmatic IO, and Connected TV running in parallel, the priority was to avoid wasted overlap, manage frequency consistently, and keep measurement coherent. Adform offered a single ecosystem powered by ID Fusion and Audience Manager, helping QNB connect audiences across channels and scale reach with confidence. The result was a setup built for awareness at scale, without losing control of frequency or efficiency.
Challenges:
The campaign took place in two phases. In phase one QNB focused on building brand reach with the broadest possible audience. In phase two the same people could be exposed across web, CTV, and IO placements run by different platforms, creating overlap. Without clear controls that overlap would raise frequency, waste budget, and fragment measurement. Adform’s task was to deduplicate touchpoints and maintain consistent cross-channel frequency while keeping operations simple and scalable, with Audience Manager serving as the central layer for segment governance and exclusions.
Solution:
Using Adform’s integrated stack, QNB ran the campaign end to end. ID Fusion was activated to deduplicate mobile advertising IDs across platforms, enabling user-level frequency management. Phase one engagers were then re-engaged in phase two using lookalike (LAL) modeling in Audience Manager, with a weekly frequency cap of four to balance scale and quality.
To keep delivery clean and extend incremental reach, users who hit four exposures were excluded. Audiences reached through IO placements were excluded from RTB activity, and users reached on CTV were excluded directly in Adform DSP. Reach was then scaled further through Audience Manager and LAL while maintaining strict frequency control. This unified approach delivered maximum reach in a multi-channel setup while maintaining budget efficiency and consistent frequency management.
Nimet Türker
Digital Marketing Communications Manager at QNB
“Adform made it easy for us to grow the campaign without waste. Our lookalike audiences clearly beat other lines on CTR and VCR, while we kept exposure at the right level. The clear reporting let us adjust quickly and keep the budget working hard.”