video completion rate (VCR)
week-over-week VCR
consistent pacing and zero delivery interruptions
Why Adform:
Martini Media needed a partner with strong SSP relationships, capable of guaranteeing brand safety and providing transparent, app-level insights without compromising scale or CPM efficiency.
Adform was selected to bring full transparency, control, and pacing stability into a single platform. The result was a seamless, brand-safe campaign designed to reach the right consumers at the right time, without sacrificing quality.
Challenges:
The Luxury Fragrance Brand set out to elevate brand awareness for its signature fragrance line during the key spring gift-giving season, spanning Mother’s Day, Father’s Day, and Graduation. The objective was to drive visibility in a period where consumers actively seek premium gifts and are receptive to luxury brands.
To execute this strategy, Martini Media required a partner able to deliver high-quality Connected TV placements while upholding the brand’s luxury positioning. At the same time, transparency across
the media execution was essential to ensure that every impression upheld the brand’s positioning; to reinforce the Luxury Fragrance Brand’s presence with the right audiences during a critical
seasonal moment.
Solution:
Adform executed a curated CTV supply strategy focused on premium streaming environments across major network and device apps. Each deal path was vetted for brand suitability, audience relevance, and delivery stability before activation, with a unified supply view enabling Martini Media to consolidate buying and reporting.
To reach adults 18-49 and spring-season gift-givers, Adform applied a multi-layered audience approach using behavioral, demographic, and interest-based signals aligned to contextually relevant networks and content. Brand safety and contextual filters ensured luxury-grade suitability across every stream.
Throughout the campaign, Adform optimized toward Video Completion Rate, monitoring pacing, spend, and delivery to give Martini Media full visibility and confidence in performance.
Thom Allcock
Martini Media, EVP Marketing
“Adform proved to be the right partner to deliver premium Connected TV reach without compromising on transparency, control, or brand safety. Their unified platform gave us the visibility we needed across supply, data, and performance, while maintaining the luxury standards of the brand. The collaboration ensured our campaign reached the right consumers in the right environments, and the execution was seamless from start to finish.”