Results
With Adform, we empower you to be as omnichannel as your audiences, reaching them wherever they are, rain or shine. With our cutting-edge Omnichannel platform, KFC strategically placed their milkshake ads on outdoor screens precisely when the weather was hot. The result? Efficiency savings galore, as they smartly avoided paying for ad space during chilly weather spells. That's how we change the game.
Audience with opportunity-to-see (OTS)
Weather checks
in efficiency savings
Why Adform:
PHD were keen to partner with Adform for their client KFC’s Digital out-of-Home (DOOH) campaign. With Adform, you can be as omnichannel as your audience, seamlessly linking API connections to scripts or action-based triggers across various devices and channels. It's the perfect tool for KFC's needs—effortlessly integrating campaigns, maximizing efficiency, and driving success.
Challenges:
PHD, representing KFC, aimed to create a unique activation within their Real-Time Bidding (RTB) strategy, blending both DOOH and online video advertising. Their focus? Specifically, KFC wanted to promote their milkshakes during sunny weather and when temperatures reached over 20 degrees celsius in Prague. By synching promotions with the weather, PHD aimed to make their campaigns more relevant and engaging to potential customers.
Solution:
KFC knew that showing people milkshakes on outdoor screens when the weather was hot was much more likely to whet the appetite of the public. Using a script that downloaded weather data, PHD was able to use the Adform API to ensure the DOOH screens only displayed milkshakes when the weather conditions were sunny and more than 20-degrees celsius in Prague.
With the power of data and Adform’s omnichannel media buying platform, KFC could appeal to the public in their individual contexts.
Michal Dibelka
Marketing Specialist, KFC
"We are delighted that our agency and Adform have come up with an innovative solution that allows us to display relevant advertising based on the current weather. We fully intend to develop these types of campaigns further into the future."
Marek Pohanka
Head of Programmatic, OMG
“For our client, KFC, we were looking for the most suitable solution for a campaign based on weather conditions. We created a script that regularly downloads current weather data and thanks to the Adform API, we were able to turn the campaign on and off at times when its message was relevant in relation to the weather.”