Results
Get ready to change the game with Adform! Our advanced technology enables you to connect with your audience through immersive connected TV (CTV), among other dynamic channels. With the Czech market's rapid growth in Over-the-Top (OTT) television, our direct integration with prima+ offers local advertisers unparalleled access to CTV inventory. Our collaboration with global agency OMD and Kaufland marked a historic milestone as we launched the largest CTV campaign in the Czech Republic, setting a new standard in media and marketing.
Users reached with a frequency of 1
Completion Rate
Cost-per-thousand completed views
Why Adform:
Imagine reaching your audience through every possible channel—whether it’s display ads, digital out-of-home (DOOH), connected TV (CTV), or audio. With Adform, we offer you the tools to address users across a variety of digitally enabled devices.
By 2029, Over-the-Top (OTT) television is set to generate a staggering $430 million in the Czech market. Our SSP’s direct integration with Media Club, the inventory provider of a major Czech channel, prima+, opens up a world of new opportunities in the market, giving local advertisers unprecedented access to CTV inventory.
Challenges:
Global agency OMD faced a new challenge with their client, Kaufland. They needed to promote a new weekly offer, and while their existing banner and linear campaigns were performing well, they wanted to dive into the Czech Republic’s booming CTV market. Prima, one of the Czech Republic’s premier channels, provided the perfect opportunity to reach these users through its on-demand service prima+.
Solution:
OMD decided to take the bold step of leveraging programmatic advertising in CTV. They spotted a unique opportunity to utilize prima+’s CTV offerings to connect with an audience that prefers VOD platforms over traditional TV broadcasts. The result? A big campaign that was the biggest CTV investment in the Czech market and the first of its kind. It got a 98% completion rate and reached users in new and important ways.
Jindřich Jiráček
Digital Performance Group Head, Omnicom Media Group
“At OMD Czech we are always trying to push the boundaries of digital advertising. Thanks to Adform's omnichannel platform, we were able to seamlessly integrate Connected TV (CTV) into Kaufland's advertising strategy, achieving unprecedented reach and engagement. We’re thrilled to pioneer Mediaclub’s opportunity, and we're excited about the potential and the groundbreaking innovations in the realm of CTV.”
Michal Jůn
Head of Programmatic, Media Club
“Media Club first introduced programmatic CTV at the end of last year. Thanks to the active support of Adform in continuous improvements, and the trust of our clients, we have been able to make significant progress.”
Petr Hoffman
Head of Digital, Kaufland
“Working with OMD Czech and Adform on our programmatic CTV campaign has provided us with valuable insights and measurable results. The campaign achieved a 98% completion rate and an efficient cost per thousand views, allowing us to effectively extend our TV advertising reach.”