As a leading international furniture store, IKEA is known for its innovative products, customer-oriented marketing strategy, and extraordinary advertising campaigns. When it comes to changing the game, IKEA is our ultimate collaborator. It’s a powerhouse partnership where our expertise meets IKEA's innovation to create magic. Thanks to Adform’s Dynamic Creative Optimization (DCO) solution, we gave the furniture store the ability to customize its marketing activities to meet the needs of the customer journey.

In a multilingual country like Switzerland, where diversity is woven into every conversation (DE, FR, IT, EN), capturing attention demands more than just language skills. Addressing different target groups individually can be very time-consuming and expensive when it comes to producing ads. In addition, due to the constantly changing availability of goods and price adjustments, IKEA needed to be able to react quickly to always present up-to-date and relevant ads effectively.

To consistently engage potential buyers with precision, Ikea and Adform set up a cross-funnel DCO campaign designed to cater to every step of the customer journey. It's not just about reaching users; it's about guiding them seamlessly through the conversion funnel. Users without specific product interest were first led to the page using a prospecting approach and then persuaded to convert using product retargeting.

By leveraging website tracking points, we ensured users were addressed in their preferred language, enhancing relevance and accuracy. At Adform, we don't just solve challenges; we transform them into opportunities for unparalleled success.