Drivello needed strong indoor visibility with the same control, transparency, and measurement they expect from digital. Indoor screens sit in very different environments, from busy malls to focused fitness clubs, so people behave differently depending on the venue.

Adform planned for those differences by accounting for how many people pass by, how long they tend to watch, and how often they might see a message. The campaign also needed to fit inside an existing omnichannel plan and report in a way that could be compared fairly with other channels. Success required reliable audience estimation and flexible delivery logic, so the whole setup stayed easy to manage, easy to verify, and easy to judge alongside the rest of the media mix.

Adform activated Broadsign indoor supply programmatically across Hungary in December 2025, running a four-week period in which IndependADS planned, optimized, and measured from a single workflow. Inventory split into premium shopping malls and indoor locations with a strong focus on fitness centers, supported by clear pacing and frequency rules that preserved control and real-time verification. Plays were translated into impressions using venue-level audience data, so reporting aligned with the client’s digital stack and complemented the wider omnichannel strategy.

In Budapest, malls such as Lurdy Ház, Corvin Plaza, Árkád, and Westend delivered broad reach that scaled quickly, while fitness screens created repeated exposure in settings designed for longer engagement. The setup produced relevant visibility, clean comparability with other channels, and practical learnings that form a reliable blueprint for future programmatic indoor growth.