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As Bulgaria's number one ranked media agency, Dentsu had a responsibility to ensure their client campaigns could survive the death of the cookie. With Adform's first-party identity solution, ID Fusion, Dentsu could ensure that they could address users with one-to-one advertising in the future. Not only this, but by identifying and addressing users directly via the Safari and Firefox browsers, Dentsu could avoid wastage by effectively frequency capping and thereby ensuring their ad dollars were spent reaching unique users.

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