Results
Budweiser Budvar, in partnership with Slovakia’s leading media agency, Digiline and Adform, successfully harnessed the power of programmatic DOOH to boost brand awareness in one of the world’s most competitive beer markets. Through premium inventory access provided by Framen and VIOOH, combined with Adform’s advanced planning and optimization capabilities, the campaign achieved strong visibility and measurable reach across key locations in London and Manchester.
opportunity-to-see (OTS)
playouts
of time played
Why Adform:
Digiline has established a long-term partnership with Adform. The collaboration is anchored in our omnichannel flexibility, seamless integrations, and commitment to innovation - all essential for modern marketers navigating fast-changing media landscapes.
Central to this campaign was our dedicated DOOH Planner - a workflow designed specifically for digital out-of-home activation. The tool provided Digiline with clear visibility of available screens, audience volumes, and providers, supporting precise planning and efficient campaign management. With full transparency and real-time optimization, Adform empowered Digiline to deliver an efficient, data- driven campaign for Budweiser Budvar.
Challenges:
To strengthen its presence in the UK, Budweiser Budvar needed a solution that would efficiently build awareness across key cities such as London and Manchester, but traditional buying models lacked the flexibility and transparency required for dynamic optimization.
The challenge was to secure immediate access to selected UK DOOH providers, deliver broad yet efficient coverage in high-traffic areas, and maintain full transparency through real-time reporting and optimization. Budvar needed a programmatic approach that combined the impact of out-of-home media with the agility and control of digital advertising.
Solution:
The campaign was activated through Framen, using its partnership with VIOOH to secure premium DOOH placements nationwide. Two targeted deals focused on London and Manchester to maximize relevance and impact. Using Adform’s DSP, time-based targeting prioritized evening hours (4 p.m.–10 p.m.) to align with consumer routines.
Our DOOH Planner played a critical role in execution, offering a visual planning interface that displayed available screens, providers, and impression volumes. This functionality ensured efficient coordination, transparent reporting, and precise budget allocation across all placements.
Together, these elements created a seamless and measurable campaign that successfully built awareness for Budweiser Budvar in priority UK markets.
Rich Sanna
Commercial Director, BBUK
“Expanding into the UK market required bold moves, and DOOH proved to be a powerful channel to build awareness in key cities. With Adform’s technology and the support of Digiline, we could easily access premium inventory and track our campaign with full transparency. The collaboration gave us confidence that every impression counted.”
Denis Rak
Performance Director, DIGILINE
“Working with Adform enables us to deliver innovative and measurable campaigns for our clients. For Budweiser Budvar, we seamlessly activated programmatic DOOH across London and Manchester, leveraging Adform’s DOOH Planner and real-time optimization. The platform gave us the flexibility and insights we needed to maximize impact and prove the value of DOOH.”