Results
Breuninger, a German premium fashion and lifestyle retailer, partnered with Adform to bridge CTV storytelling with performance. The campaign first built high-quality reach on connected TV, then retargeted exposed audiences across devices in cookieless contexts, translating brand engagement into efficient lower-funnel results through a single, unified platform.
delivery of prospecting and retargeting campaign activities
conversions driven by users exposed to the CTV ad
Why Adform:
Breuninger connected premium CTV reach (SOM, DAZN, AdAlliance) with performance follow-through via our unified platform. Using ID Fusion, we linked TV households to phones, tablets, and laptops so CTV-exposed viewers could be retargeted across online video and display, even without third- party cookies. Unified pacing and reach without double-counting kept frequency disciplined and overlap in check. With identity, inventory, and reporting in one workflow, the team saw who was reached where and shifted spend to the formats that moved people forward.
Challenges:
CTV builds premium reach, but the screen isn’t clickable, so momentum often stalls after the first exposure. Breuninger needed a privacy-ready way to connect CTV prospecting to retargeting without losing control across multiple CTV sellers and devices.
Evolving identity, limited cookies, and fragmented buying risked duplicated reach and unmanaged frequency, making it essential to keep the story intact across screens, protect user experience, and drive lower-funnel results.
Solution:
We led with CTV prospecting to build high-quality reach and completions on the big screen, activating premium supply via SOM, DAZN, and AdAlliance. Then ID Fusion recognized associated household devices, so exposed viewers could be retargeted across display and online video in cookieless contexts. The sequence kept the story moving cross-screen, optimized for full views and clicks, and lifted effective frequency without sacrificing reach control.
Managed end-to-end in one platform, the setup converted CTV’s branding power into a measurable performance engine, ready to scale. Transparent reporting in one workflow surfaced effective- frequency bands and best-performing placements, informing rapid optimization and delivering a clean cross-screen journey that minimized waste and turned TV attention into action.
Mario Pumm Bravo
Head of Performance Marketing, Breuninger
“Linking our CTV storytelling to cross-screen retargeting finally gave us a clean path from attention to action. Adform’s ID Fusion let us re-engage CTV-exposed households across devices in cookieless environments while keeping frequency disciplined and overlap under control. The setup was straightforward, reporting was transparent, and optimizations were fast. This is now our baseline for turning big- screen reach into measurable performance.”