Following an analysis of its target audience, BMW Turkey determined that the majority of its potential customers were likely to use Safari browsers on iOS devices. As Safari does not support third-party cookies, BMW needed to ensure their campaigns were able to individually address audiences in these cookieless environments.

Adform's ID Fusion technology made retargeting and prospecting possible through the use of first-party IDs and cross-domain targeting, allowing BMW to dramatically increase conversions.

Discover more ways we have helped our clients by reading our client stories.