Why did BMW South Africa (SA) choose Adform for their December 2023 Payment Holiday Promotion? As a longstanding client, the company knew they could rely on our omnichannel capabilities to deliver their message across multiple platforms effectively. Our history of successful collaborations and innovative solutions made us the ideal partner for this high-impact campaign, ensuring BMW SA’s promotion would reach its full potential.

BMW South Africa’s objective was to promote a special payment holiday offer for customers purchasing new BMW models in December 2023. The campaign aimed to provide financial relief with a deferred payment plan, allowing customers to make their first vehicle installment on April 1, 2024. BMW SA needed to effectively communicate this offer across multiple channels to maximize reach and engagement, particularly during the financially stressful holiday season. ​

Adform's award-winning omnichannel solution was the game changer for BMW SA’s campaign. By utilizing our advanced technology, we launched an integrated campaign across mobile, desktop, Connected TV, Digital out-of-Home, and Audio. This strategy ensured BMW SA’s message reached potential customers wherever they were, creating a cohesive and compelling promotional effort.​

The campaign went live on November 28, 2023, strategically positioned after Black Friday and Cyber Monday to ride the wave of the holiday shopping surge. With Adform's solution, BMW SA’s message of financial relief promoted a three-month break from monthly installments with the first payment due on April 1, 2024.​

Through Adform's innovative approach and comprehensive reach, BMW SA experienced an increase in new vehicle purchases from the start of the campaign to the end of December 2023. The campaign's success demonstrated the power of our omnichannel capabilities in driving sales.​