Results
BCR, one of Romania’s leading banks and part of Erste Group, became the first brand to activate a campaign using LIVAD technology programmatically in the country, in partnership with Performics Romania. By combining Adform’s omnichannel DSP and LIVAD’s unique influencer ecosystem, the campaign reached younger audiences in their favorite environment, live gaming streams, while delivering outstanding engagement.
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Why Adform:
As Erste Group’s regional programmatic partner, Adform has long been the platform of choice for BCR’s digital activations in Romania. Our holistic setup, DSP, DMP and Ad Server, allows for seamless management across formats and channels.
Adform’s strategy is fully aligned with BCR’s focus on innovation and omnichannel activation. Working closely with Performics Romania, the client’s media agency, campaigns extend across search, social, video, display, audio, CTV, and now gaming. This shared vision made Adform the natural partner to bring LIVAD technology to the Romanian market for the very first time.
Challenges:
Financial empowerment of young adults is one of the focal points in BCR’s marketing strategy. The goal for this campaign was to deliver large-scale brand awareness, with a particular focus on building authentic engagement among younger segments.
The challenge was reaching these audiences where they are most active – streaming, gaming, and engaging with influencers – and doing so programmatically to maximize scale and efficiency.
Solution:
Performics Romania orchestrated for BCR a fully programmatic omnichannel campaign spanning Audio, CTV, and for the first time LIVAD, all made possible through the robust Adform ecosystem.
The LIVAD activation became the centerpiece. By connecting media, creative, and influencers through the Adform DSP and LIVAD ad server, BCR reached gaming fans at exactly the right moments.
The setup required close collaboration: Performics managed programmatic buying and tracking in Adform DSP for all the campaign's components, Adform local team helped to execute the private deal from LIVAD's platform, while LIVAD's team worked diligently to onboard local streamers onto their platform. The campaign started with a select group of influencers, but momentum quickly grew as others joined voluntarily, boosting both delivery and organic reach.
Rich media creatives amplified engagement, sparking authentic conversations in chat and generating natural word-of-mouth around BCR’s “George” banking platform.
Radu Iason-Martina
Campaign Manager, BCR
”Through our partnership with Adform, we were able to bring innovation to financial empowerment, by meeting young audiences where they are most engaged. The LIVAD activation allowed us to combine creative content, technology, and influencer engagement to showcase BCR’s benefits programme in an authentic way.”
Andreea Ivanov
Programmatic Lead, Performics
"With Adform’s omnichannel technology and our programmatic expertise, we reached an audience once considered unreachable - in-game. The LIVAD activation was a first in the market and showed how true engagement can be achieved when creativity, data, and innovation work together.”