Results
AMC Networks International Southern Europe, a pay TV and streaming operator, turned to Adform’s DOOH Planner to launch, in Spain, its first programmatic DOOH campaign for Daryl Dixon Season 3 with speed and simplicity. The map interface made it easy to identify relevant screens around Cine Callao in Madrid, helping the team activate quickly, stay focused on the right placements, and demonstrate immediate value from the channel.
opportunities-to-see (OTS)
screens activated
Why Adform:
For AMC Networks International Southern Europe, this campaign called for a partner that could match the pace and pressure of a time-sensitive premiere. Adform made it easier to identify the right screens around Cine Callao, activate quickly, and validate impact from the start. With the visual inventory map and integrated workflow in Adform´s DOOH Planner, AMC could move fast on its first programmatic DOOH campaign while maintaining confidence in placement quality and execution.
Challenges:
AMC Networks International Southern Europe needed to maximize publicity and attendance for the Season 3 premiere of Daryl Dixon on a tight timeline. As its first programmatic DOOH activation, the campaign needed to be simple to launch, easy to scale, and precise in its screen selection around Madrid’s Cine Callao. Just as importantly, the team needed clear proof of impact through credible supply-side data.
Solution:
Using Adform’s DOOH planning interface, AMC and agency Avante navigated Madrid via the visual inventory map to cherry-pick 61 of the most relevant Clear Channel screens around Cine Callao. The team could quickly review available locations and key screen specs to refine their selection. With streamlined setup and activation, placements went live to drive awareness across the two-day window.
In just 48 hours, the campaign delivered more than 158,000 OTS, exceeding targets and showing how quickly programmatic DOOH can create impact for a time-sensitive premiere demonstrating a strong model for future DOOH activations.
Maurizio Vitale
Head of Marketing, Distribution and Brand Strategy, AMC Networks International Southern Europe
“As our first programmatic DOOH campaign, we were amazed at the speed and simplicity with which we could bring TWD Daryl Dixon España to life in Madrid’s streets. In just a few clicks, we effortlessly identified the most relevant screens and seamlessly extended this time-sensitive activation across the city. Adform has helped us unlock the showstopping power of DOOH for the premiere, and we can’t wait to do more."