Results

Československá obchodní banka (ČSOB), one of the leading financial institutions in the Czech Republic, partnered with Adform and Tivio Studio, a technology provider specializing in programmatic solutions for linear TV, to launch the first-ever programmatic advertising campaign for linear TV in the country. Our cutting-edge advertising technology platform, combined with Tivio Studio’s expertise and its integration with our SSP, empowered ČSOB to effectively target a younger, university-educated audience. This DSP-SSP integration facilitated seamless programmatic buying and advanced targeting, enabling ČSOB to efficiently engage high-value audiences.

Households reached in the Czech market

Average Video Completion Rate

Of devices reached had Video Quality that was HD or Higher

Why Adform:

At Adform, we’re a leading force in the Czech programmatic advertising landscape and a trusted long-standing partner of Publicis.

Our leadership in privacy-compliant digital advertising solutions makes us an ideal partner for a security-conscious client like ČSOB. Additionally, we excel in offering advertisers a robust omnichannel inventory and for being game-changers in Connected TV (CTV) advertising.

Challenges:

Československá obchodní banka (ČSOB), a leading financial institution in the Czech Republic, set out to launch a new account designed for a younger, university-educated audience. This innovative offering combined free insurance coverage with activity-based rewards to appeal to this demographic. As part of their marketing strategy, ČSOB identified television as a key channel and sought to explore how connected TV (CTV) could play a pivotal role in achieving their goals.

Solution:

With our technology partner, Tivio Studio, ČSOB could programmatically purchase advertising in linear TV broadcasting, and access premium channels that align with ČSOB’s target audience. DVTV Extra, for example, reaches a highly educated and economically active demographic, with 70% of viewers holding university degrees, 82% aged 25 to 54, and 76% residing in major cities—ideal for promoting ČSOB’s offerings to a younger, university-educated audience. KVIFF.TV Channel provided additional value through its exclusive, high- quality content, helping to elevate ČSOB’s brand in an aspirational context, while the Sporty.TV channel allowed the bank to connect with sports enthusiasts. By leveraging Tivio Studio’s programmatic capabilities, ČSOB was able to efficiently reach diverse, high-value audiences across these channels, enhancing its brand visibility and engagement with key customer segments.

Štěpán Cilka

Media Manager, ČSOB Group

”The usage of the Tivio and Adform platforms for programmatic buying of linear broadcast TV has proven to be an effective strategy for ČSOB. Thanks to automation, precise targeting and optimization, excellent results were achieved.”

Ladislav Navrátil

Co-Founder and CEO, Tivio Studio

“With our list of channels, we are now able to reach more than 3 million households in terrestrial and IPTV broadcasting, with plans to expand into the Polish and Slovak markets. We chose Adform and their SSP precisely because of the coverage in the aforementioned markets and the high-level technological support.”

Nicolle Tošovská

Programmatic Specialist, Publicis Groupe

“CTV is a promising advertising channel with great potential for brands. Even though platforms like Netflix and Disney haven't yet introduced their ad-supported tiers in the Czech market, we already have plenty of inventory options for big screens. This test confirmed that we're getting high-quality placements perfect for clients Ads."