The following table below on a high level describes GDPR related Adform ad. platform features:
| Privacy Topic | Description | Client Choices |
|---|---|---|
| Subject location data | Adform does not store, pass or allow targeting on precise user location data. Minimum radius for targeting is 100 meters. |
No selection options for this topic/functionality |
| IP anonymization | Adform anonymizes IP addresses from buy side clients on client request. Encrypted IP addresses are only used for fraud prevention. |
Caller chooses if the IP is anonymized or not |
| Warning messages | System informs users on (potentially) sensitive data usage. | No selection options for this topic/functionality |
| IAB’s CMP consent framework adoption and support | Interactive Advertising Bureau (IAB) has released a consent framework. More information can be found at Advertisingconsent.eu. Adform supports consent framework end to end. More information will follow shortly. |
More information will follow shortly |
Data subject rights for clients (agencies and advertisers):
|
Adform offers a set of features (integration points) to agencies, advertisers and other subjects that manage user privacy at Adform ad. platform. These features allow specific cookie ID(s) to be removed from interest-based advertising or dataset associated with the cookie ID(s) returned. | Implementation of integration (one-off task). On demand call of function to exercise an operation/request |
Data subject rights for external callers (via www.adform.com website):
|
Adform offers a set of services (via www.adform.com website) to any external caller. These services link to corresponding platform features that allow specific cookie ID(s) to be removed from interest-based advertising, cookie consent to be withdrawn or dataset associated with the cookie ID(s) returned. | No selection options for this topic/functionality for clients – target audience of this service is external callers |
| Personal data pseudonymity | Adform processes pseudonymous data only. This means that no directly identifiable data is allowed onto the platform. The platform automatically rejects data like names, emails, phone numbers and similar data. The database is scanned daily for violation by algorithms as well as manually. Furthermore, several measures like IP truncation is also enforced automatically and through violation scans. | No selection options for this topic/functionality |