If concerns are raised by any relevant party, including by Adform own discovery, Adform’s clients or partners, or concerns are raised from consumers, regulators and others, with respect to inappropriate advertisement (ads) or ads appearing on content (inventory) deemed inappropriate, Adform will make every reasonable effort to take down such ads or placements. Adform will do this by itself, if within Adform’s control, or by contacting our partners if not within Adform’s control. Adform will take action as soon as possible, but in any event will start working on the matter within 96 business hours.

Adform enforce this policy on a case-by-case basis and subject to interpretation by Adform depending on the severity, impact etc. In case of multiple breaches of this policy, Adform reserve the right to ban such customer and partner from Adform’s platform and services.

Depending on the severity the following escalation contacts should be used:

This policy may be amended from time to time by Adform, if it is deemed necessary in order to reflect Adform’s processes and/or to ensure that inappropriate advertisement (ads) or ads appearing on content (inventory) are not being shown or served. 


Version: January, 2019