Introduction

The following information supplements information provided in the following privacy notices (collectively, the “Privacy Notices”):

Adform Product and Services Privacy Notice, which discusses Adform’s privacy practices with respect to its provision of Adform products and services;
Adform Website Privacy Notice, which discusses Adform’s privacy practices in the context of the Adform website;

What personal information do we collect and use and for what purposes?

The personal information that Adform collects and uses – and which it has collected and used over the prior 12 months – is described in the relevant Privacy Notices.

For example, the Adform Product and Services Privacy Notice discusses the personal information that Adform collects and uses in connection with its provision of Adform products and services in a section entitled “What information do we collect and use?” While you should review the full privacy notice for complete information, the personal information collected and used in connection with the provision of Adform products and services generally includes:

Device and other unique identifiers, including mobile advertising identifiers, cookie IDs, and IP addresses
Internet and electronic network activity information, such as information about your interactions with websites, apps, and advertisements and information about your browser and device
Approximate geolocation data
Other categories of information described in the relevant Privacy Notice

Adform may receive these categories of personal information directly from you, our clients, or partners. It also may collect this information through cookies and similar tracking technologies, as described in more detail in the Privacy Notices and <Adform Cookies>.

You may also reference the Privacy Notices for the purposes for which Adform collects your personal information, such as in the “What information do we collect and use?” section of the Adform Product and Services Privacy Notice. For example, these purposes include developing and improving Adform products, preventing fraud and other security purposes, and improving your online advertising experience.

How do we disclose personal information?

For the categories of third parties to whom Adform discloses personal information, you can also reference the Privacy Notices, such as the “With whom do we share your personal information” section of the Adform Product and Services Privacy Notice. For example, as discussed in the Privacy Notices, Adform may share your personal information with our clients, service providers, and affiliates, among other categories of third parties described in the Privacy Notices.

Adform may sell or process your personal information for purposes of serving you ads based on your activity across other sites and services (“targeted advertising”), but does not knowingly sell or share the personal information of children under the age of 16 for purposes of targeted advertising without consent. For more information about how to opt out of the sale or processing of your personal information for targeted advertising, please see the “What are my data rights?” section below.

How long do we retain personal information?

We retain personal information we collect from you for as long as reasonably necessary for the purposes set out in the Privacy Notices, considering criteria such as our legitimate interests, any applicable legal requirements to retain your personal information, our ability to defend or bring potential legal claims, and the sensitivity of the relevant information.

What are my data rights?

As described in the Privacy Notices and depending on the jurisdiction in which you reside, you may have the right to:

Access a copy of the personal information we have about you in a portable format as well as other information about our data processing practices, such as, where applicable, information about the third parties with which we have shared your personal information;
Correct inaccurate personal information; and
Delete your personal information.

You may also be entitled, in accordance with applicable law, to submit a request through an authorized agent. You or your authorized agent can exercise these rights at any time by visiting our Data Subject Rights page via this link, sending us an email at dpo[at]adform.com. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. You also may be entitled, in accordance with applicable law, to appeal a refusal to take action on your request; to do so, please see any instructions in our response to your request or send us an email at dpo[at]adform.com.

To opt out of the sale or processing of your personal information for targeted advertising purposes, please click here or click the “Do Not Sell or Share My Personal Information” link in the footer of our website. You may also opt out of web-based sales and sharing for targeted advertising via our browser cookie or our websites by visiting relevant website properties with a Global Privacy Control signal enabled. A GPC signal is a browser-based opt-out preference signal that can communicate your privacy preferences to the websites you visit. You can learn more about the Global Privacy Control here. Please note that because the Global Privacy Control is a browser-based mechanism, your opt-out preference will apply only to the browser from which you exercised that choice. Note that our websites do not support "do-not-track" signals, as there is no industry standard concerning what, if anything, websites should do when they receive such signals.

Adform does not engage in profiling in furtherance of decisions with legal or similarly significant effects, as those terms are defined under applicable state privacy laws, and only processes sensitive personal information in a manner that is consistent with applicable law.

We will not discriminate against you for exercising your rights and choices.

Contact Us

If you have any questions about which Adform privacy policy may apply to you, or other questions about Adform’s privacy practices, please contact our Data Protection Officer at dpo[at]adform.com or write to us at the following address:

Data Protection Officer
Adform A/S
Silkegade 3B, ST. & 1.,1113 Copenhagen, Denmark