Adform Cookies

Adform uses cookies for different purposes. When we refer to the term "cookies", we mean cookies and other identifiers, such as mobile advertising identifiers. Generally, cookies enable our clients to target ads to users, to evaluate how well their ads work, and to see users’ opt-out choices. For detailed information on our cookies usage purposes and for general commitment towards our platform and services privacy, see at https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.

 

The following table below describes cookies set by Adform on visitor’s browser:

Name

Description

Expiration Period

C

Identifies if user’s browser accepts cookies.
1 – Cookies are allowed
3 – Opt-out

If C=1 - 60 days
If C=3 - 3650 days

TPC

Identifies if user’s browser accepts third party cookies

14 days

GCM

Identifies if there is a need to re-check partner‘s cookie matching existence

1 day

CM

Identifies if there is a need to re-check partner‘s cookie matching existence (set by AdServing)

1 day

CM14

Identifies if there is a need to re-check partner‘s cookie matching existence (set by Cookie Matching)

14 days

token

Security token for opt out functionality

session

otsid

Advertiser specific opt-out

3650 days

uid

Unique identifier

60 days

cid

Cookie id (legacy) – same as uid

60 days

adtrc

Identifies if browser information was gathered

7 days

SR<RotatorID>

Sequential rotator information – contains total impressions, daily impressions, total clicks, daily clicks, and last impression date

1 day

CT<TrackingSetupID>

Identifies last click membership for 3rd party pixels on advertiser’s pages

1 hour

EBFCD<BannerID>

Identifies daily frequency capping for expanding banner

7 days

EBFC<BannerID>

Identifies total frequency capping for expanding banner

7 days

CFFC<TagID>

Compound banner frequency capping

7 days

DigiTrust.v1.identity

User identifier set by DigiTru.st, independent industry body 7 days


The following table below contains a list of Adform third parties (partners) for cookie matching:

Partner

Privacy Policy URL

AppNexus

https://www.appnexus.com/en/company/platform-privacy-policy

Adition

https://www.adition.com/en/privacy/

Adobe

https://www.adobe.com/privacy/policy.html

AdScale

https://www.adscale.com/policy.jsp

Allunite

https://www.allunite.com/privacy-policy

Amobee

https://www.amobee.com/trust/privacy-guidelines

AOL (part of Oath)

https://privacy.aol.com/legacy/

Ascio

https://www.ascio.com/privacy-policy

BidSwitch

http://www.bidswitch.com/privacy-policy/

DataXtrade

http://www.dataxtrade.com/optout/cookieOptOut.php

DataXu

https://www.dataxu.com/about-us/privacy/

Epinion

http://insights.epinionglobal.com/privacy-policies

eXelate

http://exelate.com/privacy/services-privacy-policy/

Eyeota

https://www.eyeota.com/privacy-policy/

Facebook

https://www.facebook.com/legal/FB_Work_Privacy

FalkTechnologies/SmartClip

http://www.smartclip.com/privacy-policy

Freewheel / StickyAdsTV

http://freewheel.tv/privacy-policy/

Google

https://policies.google.com/privacy

ID5

https://www.id5.io/privacy

Improve Digital BV

https://www.improvedigital.com/privacy-policy/

KATO CAPITAL GROUP SL

https://www.brandcrumb.com/privacy-policy/

KBM Group

http://www.kbmg.com/about-us/privacy/

Lotame

https://www.lotame.com/about-lotame/privacy/lotame-corporate-websites-privacy-policy/

MediaMath

http://www.mediamath.com/privacy-policy/

Neustar

https://www.home.neustar/privacy/privacy-policy

OpenX

https://www.openx.com/legal/privacy-policy/

Oracle

https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html

PubMatic

https://pubmatic.com/legal/privacy-policy/

Rubicon

https://rubiconproject.com/privacy-policy/

Semasio

http://www.semasio.com/privacy-policy/

Teads

https://teads.tv/privacy-policy/

Tower Data

https://www.towerdata.com/company/privacy_policy

Yieldlab

http://www.yieldlab.com/meta-navigation/data-protection/

We use Adform's own cookies, third-party cookies and other technologies for statistical measurement, marketing purposes, and to improve your online experience. By clicking ok, you consent to the use of cookies. To learn more about the use of cookies and other choices, please visit our Cookie Policy page.

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