Adform uses cookies for different purposes. When we refer to the term "cookies", we mean cookies and other identifiers, such as mobile advertising identifiers. Generally, cookies enable our clients to target ads to users, to evaluate how well their ads work, and to see users’ opt-out choices. For detailed information on our cookies usage purposes and for general commitment towards our platform and services privacy, see at https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.

 

The following table below describes cookies set by Adform on visitor’s browser:

Name

Description

Expiration Period

C

Identifies if user’s browser accepts cookies.
1 – Cookies are allowed
3 – Opt-out

If C=1 - 60 days
If C=3 - 3650 days

TPC

Identifies if user’s browser accepts third party cookies

14 days

GCM

Identifies if there is a need to re-check partner‘s cookie matching existence

1 day

CM

Identifies if there is a need to re-check partner‘s cookie matching existence (set by AdServing)

1 day

CM14

Identifies if there is a need to re-check partner‘s cookie matching existence (set by Cookie Matching)

14 days

token

Security token for opt out functionality

session

otsid

Advertiser specific opt-out

3650 days

uid

Unique identifier

60 days

SR<RotatorID>

Sequential rotator information – contains total impressions, daily impressions, total clicks, daily clicks, and last impression date

1 day

CT<TrackingSetupID>

Identifies last click membership for 3rd party pixels on advertiser’s pages

1 hour

EBFCD<BannerID>

Identifies daily frequency capping for expanding banner

7 days

EBFC<BannerID>

Identifies total frequency capping for expanding banner

7 days

CFFC<TagID>

Compound banner frequency capping

7 days


The following table below contains a list of Adform third parties (partners) for cookie matching: 

Partner
Privacy Policy URL

AOL (part of Oath)

https://privacy.aol.com/legacy/

Ascio

https://www.ascio.com/privacy-policy

AudienceRate

https://audiencerate.com/privacy/

AzDirect

https://www.az-direct.com/site/datenschutz-dialogmarketing/

BidSwitch

http://www.bidswitch.com/privacy-policy/

CleverData

http://cleverdata.ru/en

Clickonometrics

https://www.clickonometrics.com/optout/

ContentExchange

http://www.contentexchange.me/terms-of-service/

Criteo

https://www.criteo.com/privacy/

DataXtrade

http://www.dataxtrade.com/optout/cookieOptOut.php

DataXu

https://www.dataxu.com/about-us/privacy/

Delta Projects

https://www.deltaprojects.com/privacy-policy/

Epinion

http://insights.epinionglobal.com/privacy-policies

eXelate

http://exelate.com/privacy/services-privacy-policy/

Eyeota

https://www.eyeota.com/privacy-policy/

Facebook

https://www.facebook.com/legal/FB_Work_Privacy

FalkTechnologies/SmartClip

http://www.smartclip.com/privacy-policy

Freewheel / StickyAdsTV

http://freewheel.tv/privacy-policy/

GO.pl

https://go.pl/polityka-prywatnosci/

Google

https://policies.google.com/privacy

ID5

https://www.id5.io/privacy

Improve Digital BV

https://www.improvedigital.com/privacy-policy/

IndexExchange

https://www.indexexchange.com/privacy/

KATO CAPITAL GROUP SL

https://www.brandcrumb.com/privacy-policy/

KBM Group

http://www.kbmg.com/about-us/privacy/

Krux Digital Inc.

https://www.salesforce.com/company/privacy/

LinkedIn

https://www.linkedin.com/legal/cookie-policy

LiveRamp

https://liveramp.com/privacy/

Lotame

https://www.lotame.com/about-lotame/privacy/lotame-corporate-websites-privacy-policy/

MediaMath

http://www.mediamath.com/privacy-policy/

Neustar

https://www.home.neustar/privacy/privacy-policy

O2

https://www.o2.cz/osobni/cookies#cookie-4

OnAudience

https://www.onaudience.com/privacy-policy

OpenX

https://www.openx.com/legal/privacy-policy/

Oracle

https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html

PubMatic

https://pubmatic.com/legal/privacy-policy/

RTB House

https://www.rtbhouse.com/optout-page/

Rubicon

https://rubiconproject.com/privacy-policy/

Semasio

http://www.semasio.com/privacy-policy/

SmartAdserver

https://smartadserver.com/corporate-privacy-policy/

Sociomantic

https://www.sociomantic.com/privacy/en/

Tapad

https://www.tapad.com/privacy

Teads

https://teads.tv/privacy-policy/

The Trade Desk

https://www.thetradedesk.com/general/privacy

Tower Data

https://www.towerdata.com/company/privacy_policy

Weborama

https://weborama.com/en/weborama-privacy-commitment/

Wirtualna Polska

https://onas.wp.pl/poufnosc.html

Xandr

https://www.xandr.com/privacy/platform-privacy-policy/

Yieldlab

http://www.yieldlab.com/meta-navigation/data-protection/

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