Adform uses cookies for different purposes. When we refer to the term "cookies", we mean cookies and other identifiers, such as mobile advertising identifiers. Generally, cookies enable our clients to target ads to users, to evaluate how well their ads work, and to see users’ opt-out choices. For detailed information on our cookies usage purposes and for general commitment towards our platform and services privacy, see at https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.

 

The following table below describes cookies set by Adform on visitor’s browser:

Name

Description

Expiration Period

C Identifies if user’s browser accepts cookies.
1 – Cookies are allowed
3 – Opt-out
If C=1 - 60 days
If C=3 - 3650 days
TPC Identifies if user’s browser accepts third party cookies 7 days
GCM Identifies if there is a need to re-check partner‘s cookie matching existence 1 day
CM Identifies if there is a need to re-check partner‘s cookie matching existence 1 day
CM14 Identifies if there is a need to re-check partner‘s cookie matching existence 14 days
token Security token for opt out functionality session
otsid Advertiser specific opt-out 3650 days
uid Unique identifier 60 days
SR<RotatorID> Sequential rotator information – contains total impressions, daily impressions, total clicks, daily clicks, and last impression date 1 day
CT<TrackingSetupID> Identifies last click membership for 3rd party pixels on advertiser’s pages 1 hour
EBFCD<BannerID> Identifies daily frequency capping for expanding banner 7 days
EBFC<BannerID> Identifies total frequency capping for expanding banner 7 days
CFFC<TagID> Compound banner frequency capping 7 days

 

The following table below contains a list of Adform third parties (partners) for cookie matching: 

Partner
Privacy Policy URL
ActiveAgent https://www.adition.com/datenschutz-plattform/ 
Adex https://theadex.com/privacy-platform/ 
Adobe https://www.adobe.com/uk/privacy/policy.html 
Adswizz https://www.adswizz.com/privacy-policy/ 
Agillic https://agillic.com/agillic-privacy-policy/ 
Agora https://projectagora.com/privacy-policy/ 
AudienceRate https://audiencerate.com/privacy/ 
AzDirect https://www.az-direct.com/site/datenschutz-dialogmarketing/ 
BidSwitch https://www.iponweb.com/policies-legal/bidswitch-privacy-policy/ 
DataExchanger https://www.dataexchanger.pl/privacy-policy 
DataXtrade https://www.dataxtrade.com/de/privacy.html 
Delta Projects https://deltaprojects.com/privacy-policy/ 
Eyeota https://www.eyeota.com/privacy-center 
Cadent.Tv https://cadent.tv/services-privacy-policy/ 
Epinion https://epinionglobal.com/privacy-policy-2/ 
Exactag https://exactag.com/privacy-policy-website/ 
eXelate https://exalate.com/privacy-policy/ 
Meta https://www.facebook.com/legal/FB_Work_Privacy 
SmartClip https://smartclip.tv/privacy/ 
Freewheel freewheel.tv/privacy-policy/ 
GO.pl https://go.pl/privacy 
Google https://policies.google.com/privacy 
GumGum https://gumgum.com/terms-and-policies/privacy-policy 
ID5 https://id5.io/platform-privacy-policy/ 
Yieldlab https://yieldlab.com/datenschutz-plattform/ 
YieldMo https://yieldmo.com/privacy-policy/ 
Improve Digital BV https://improvedigital.com/privacy-policy/ 
IndexExchange https://www.indexexchange.com/privacy/ 
YOC https://yoc.com/privacy/#cmpnoscreen 
Justtag https://justtag.com/PRIVACY_POLICY.pdf 
KBM Group https://www.kbmg.com/ 
LiveRamp https://liveramp.com/privacy/ 
Lotame https://www.lotame.com/privacy/?tab=2 
Magnite https://www.magnite.com/legal/advertising-platform-privacy-policy/ 
MktMedia https://www.magnite.com/legal/advertising-platform-privacy-policy/ 
Neustar https://www.transunion.com/privacy/neustar 
1PlusX https://www.1plusx.com/privacy-policy 
OpenX https://www.openx.com/privacy-center/ad-exchange-privacy-policy/ 
OracleBluKai https://www.oracle.com/legal/privacy/advertising-privacy-policy.html 
ReklamStore (Pazarlama) https://www.reklamstore.com/privacy-policy 
PubMatic https://pubmatic.com/legal/privacy/ 
Relay42 https://relay42.com/privacy 
Semasio https://www.semasio.com/legal/privacy-policy 
Semcasting https://www.semcasting.com/privacy_policy 
Sharethrough https://privacy-center.sharethrough.com/en/ 
Smaato https://www.smaato.com/privacy/ 
Equativ https://equativ.com/privacy-policy/ 
SmartStreamTV https://www.smartstream.tv/produktdatenschutz 
Stroer https://www.stroeer.de/en/data-protection/ 
Teads https://privacy-policy.teads.com/ 
The Trade Desk https://www.thetradedesk.com/us/privacy 
AtData https://atdata.com/privacy-policy/ 
Triplelift https://triplelift.com/privacy/ 
Weborama https://weborama.com/en/privacy-2/ 
Wirtualna Polska https://onas.wp.pl/poufnosc.html 
Xandr https://about.ads.microsoft.com/en-us/solutions/xandr/platform-privacy-policy 
Emetriq https://www.emetriq.com/datenschutz/ 
Zeotap https://zeotap.com/product-privacy-policy/