Publisher is prohibited from generating, assisting or allowing others to generate impressions and/or clicks which do not result from human interaction. In particular, Publisher is prohibited from:

Using any means or methods including but not limited to scripts, bots or other non-human technologies, automated refreshes (unless such are generated by a human end user) or hijacking an end user’s device or browser which may result in generating improper impressions or clicks;
Using any method designed to fraudulently, deceptively, or artificially inflate the number of impressions, clicks, or other payable actions;
Offering any incentives to interact with an advertisement, clicking their own ads or using any method that artificially generates impressions or clicks;
Allowing its employees, contractors or agents to click on content and inventory solely to increase impression count, except in the course of normal individual use;
Generating blind links (where users do not know that they will be clicking on content or will be redirected to sites);
Enquiring users to click in order to receive some benefit, inducement, obtain some result or perform another function (such as leaving site or closing a window);
Displaying content and inventory anywhere other than on sites or display anything (such as pop-up windows or expanding banners) that may obscure any portion of content and inventory or strip, block, or filter content and inventory by any means or in any way preventing or inhibiting the display of content and inventory in whole or in part; and
Using any other techniques or means to artificially increase traffic to sites or impression count of content and inventory;
Content or material offering traffic generation or promoting fraudulent traffic.

Don't miss out on the latest news from Adform