In order to use the Adform DMP services, you agree to abide by these Policies and are prohibited from providing to Adform Audiences that feature or promote any of the following content categories:

Children

Audiences that contain or are targeted to users who are, or for whom there is a reasonable expectation may be, children as defined in the applicable laws in the jurisdictions where the users are located when the data about them is collected. Audiences based on the online activity of a user of digital properties (including websites, emails, and mobile applications) directed at children.

For purposes of this prohibition, a child is considered a user under the age of 13 in the United States and a user under the age of 16 in the European Economic Area (“EEA”), unless otherwise specified in the applicable laws in the applicable jurisdictions.

Special Categories of Personal Data

Article 9 of the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council defines the following as Special Categories of Personal Data:

- personal data revealing racial or ethnic origin;

- personal data revealing political opinions;

- personal data revealing religious or philosophical beliefs;

- personal data revealing trade union membership;

- genetic data;

- biometric data (where used for identification purposes);

- data concerning health;

- data concerning a person’s sex life; and

- data concerning a person’s sexual orientation.

Special Categories of Personal Data include data revealing or concerning the above categories of data. Thus, Audiences based on inferred or guessed details about someone which falls into one of the above Special Categories of Personal Data are prohibited as well.

Audiences based on or derived from data that is identified as sensitive, a “special category”, or high-risk, or that is similarly differentiated in applicable laws or self-regulatory group guidelines are prohibited as well.

Political Advertising (TTPA)

As of 10 October 2025, audience segments used for political advertising are prohibited in all EU Member States and, where incorporated into the EEA Agreement, the EEA, in accordance with the EU Regulation on the Transparency and Targeting of Political Advertising (TTPA). For the purposes of these Policies, “political advertising” has the meaning set out in the TTPA.

This includes, but is not limited to, audience segments that:

target users based on political views, opinions, or affiliations or reveal users‘ political views within the meaning of GDPR;
are designed or liable to influence election outcomes, voting behaviour, or legislative/regulatory processes;
support or oppose political parties, candidates, or political organisations.