Buyer is prohibited from advertising and placing ads via Adform’s Services that contain, display, promote, include or are directly or indirectly associated with any of the following prohibited content:

Profane, discriminatory or offensive content, content that promotes hatred or discrimination of any kind;
Content or material pertaining to particular religions or spirituality, or advocating the superiority of a specific race/ethnic group, national origin, colour, religion, sex, sexual orientation, language, status as a veteran, or any other legally protected status;
Sexual content, nudity, pornography or other types of adult content;
Tobacco or depictions of tobacco and tobacco accessories including, but not limited to electronic smoking devices, illegal drug use or drug paraphernalia;
Weapons, weapon accessories, firearms and ammunition;
Provocative images, shocking content; graphic or explicit violence;
Illegal content, including, but not limited to, “how-to” information on bomb-making, lock-picking, and similar topics;
Copyrighted content, illegal file-sharing or torrent sites, or other content violating or infringing upon any third-party intellectual property rights;
Counterfeit goods, i.e. goods that contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another, or where a brand feature is mimicked in an attempt to pass themselves off as a genuine product of the brand owner;
Spyware, malware, adware content, illegal hacking, or other materials that are intended to damage or render inoperable software or hardware, or interfere with another party’s ads or ad inventory;
Content of any harassment, bullying or threats;
Content that promotes compensation to users for clicking or searching websites (i.e. “pay-to-surf" programs); services deigned to artificially inflate ad or website traffic;
Content or material making libellous, misleading, deceptive, or unrealistic claims;
Promote activities generally understood as Internet abuse, including but not limited to, the sending of unsolicited bulk e-mail;
Content or material promoting or containing links that are disparaging to Adform or Adform’s partners;
Personal web pages, FREE hosted pages (Geocities, Xoom, Tripod, Talk City, etc.), blank pages with no content, or pages that only contain advertisements;
Unusual CTR content, i.e. content with an unusually high click through rate, or content that automatically generates clicks on ad units.
Content designed to enable any other type of dishonest behaviour, including fake documents, academic cheating services etc.;
Advertisements aimed at a US audience that do not comply with the Children’s Online Privacy Protection Act (COPPA), UK audience - with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), and for other jurisdictions – respective legal acts governing online advertising to children as defined in such applicable acts.
Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others.