"At Transavia, we’re navigating a rapidly evolving digital advertising landscape, where privacy-first approaches and the decline of third-party cookies are reshaping how brands connect with audiences. As these shifts accelerate, we’re focused on finding innovative solutions that ensure effective, personalized engagement without compromising user trust. Embracing strategies designed for environments with limited data signals, such as Safari, has become a key part of adapting to this new reality.

ID Fusion has been instrumental in helping us navigate this shift. It’s allowed us to move beyond third-party cookies while still delivering highly personalized marketing experiences. During our latest campaign, ID Fusion made it easier to target effectively andachieve strong results, even in a cookie-restricted environment. It’s not just about performance; it’s about staying ahead of the curve while respecting customer privacy. With this approach, we feel confident about thriving in a world without cookies."

As global data privacy requirements become more complex, our objective at Lenovo is to build best-in-class digital practices and governance that will bring us closer to our target audiences, increase transparency over our data, and better mobilize it to enhance the customer decision journey.

In collaboration with Adform, Lenovo's Media Center of Excellence is enabling us to better manage and control our own marketing campaign data pipes to harness its full potential for better targeting personalization, and measurement.

"At Deutsche Telekom, we encounter several pivotal challenges within the digital advertising industry. As regulations evolve and the era of cookieless advertising approaches, we must ensure compliance and readiness for the shifting landscape. Transparency is not just a mere expectation but a cornerstone requirement, essential for maintaining trust and accountability in our operations. Additionally, in a field where technical advancements occur at breakneck speed, staying abreast of the latest developments is imperative. Adform's innovative and neutral adtech solutions have supported us to navigate regulatory changes and technical developments in the digital advertising landscape, fostering transparency and ensuring sustained competitiveness."

“After relying on similar strategies for an extended period of time, we recognized the need to break away from stagnant approaches that were limiting our reach and hindering creative success. It became evident, we required a collaborative partner who could help us build a customized game plan focused on prospecting with engaging ads, while providing guidance and support throughout the entire process. Having access to both Adform's managed services and full-stack of offerings, allowed for those deeper conversations that provided us with the opportunities to continuously evolve performance campaigns to drive strong business results and optimize media to changing business needs. The partnership exemplifies the fusion of visionary thinking and actionable execution driving success for IKEA in an ever-changing landscape".

"At MEDIAPLUS, innovation isn't just a goal; it's ingrained in our DNA. We're constantly exploring new avenues to better serve our clients, with a strong emphasis on delivering exceptional customer service. That's why we value partners who not only offer cutting-edge features but also provide steadfast support.

Adform is more than just a partner to us; they're a trusted ally in our quest for innovation and service excellence. From CTV to DCO, and ID Fusion, Adform stands by our side, supporting us in every new initiative. Our relationship is built on transparency and trust, ensuring that together, we navigate the dynamic advertising landscape with confidence.”

“At Matas, our mission is clear: to understand and exceed customer expectations by staying relevant. Entering the transformative world of retail media presents game-changing opportunities to engage consumers in innovative ways and create measurable value for our suppliers through advanced data insights.

Retail media is an exciting and rapidly evolving space that empowers us to act as media owners, build deeper connections with consumers, and deliver highly targeted experiences at scale. Partnering with Adform has been pivotal in navigating this frontier. Their expertise and proactive approach have enabled us to start unlocking the immense potential of retail media.

However, with new opportunities come new challenges—such as safeguarding consumer privacy and striking the right balance between ad load and user experience. Together with Adform, we are tackling these complexities, setting new industry benchmarks, and delivering exceptional value across the value chain."

“To maintain our position as Norway's leading financial institution, we had to embrace ownership, transparency, and innovation in every part of our operations. From managing the regulatory landscape to getting the most out of your budget, every decision matters. Our partnership with Adform has been pivotal in this journey, providing not only innovative solutions but also localized support and expertise that align perfectly with our ethos. Their seamless onboarding process and commitment to data security have fortified our confidence in adopting first-party ID solutions with Adform to safeguard against the deprecation of third-party cookies.

With the current state of digital advertising, where precision and trust are paramount, Adform has helped us navigate complexities with clarity and confidence.”

"When selecting Adform within a competitive landscape, several key considerations come into play. Firstly, we prioritize a full integrated platform that not only meets current needs but also anticipates future trends such as a cookieless world and unique user optimization. This ensures longevity and adaptability in a rapidly evolving digital environment. Additionally, opting for a platform that offers commercial advantages through collaboration with multiple vendors under one umbrella enhances efficiency and streamlines processes. Trust is paramount, thus selecting a provider with a strong track record in local consultancy and support fosters confidence in the partnership. Market penetration and a robust privacy architecture are vital to safeguarding user data and maintaining compliance with regulations. Finally, the ability to cultivate a first-party ecosystem and effectively manage budget allocation ensures optimal performance and scalability. In essence, by considering these factors, choosing Adform guarantees a strategic alignment with our goals for sustainable growth and innovation in digital advertising."

"At Erste, our focus was on amplifying our digital marketing within the rather complicated landscape of the banking industry. Our aim? To boost digital sales while upholding personalized communication with both current and potential clients. Recognizing the vital role of data in shaping impactful campaigns, we looked for solutions that could streamline reporting across all media channels, offer control, and enable a data-driven marketing strategy. Adform emerged as our perfect ally, addressing our needs with a robust suite of tools and proactive support. Together, we expanded our reach, reduced acquisition costs, and delivered more relevant messages to our audience, which led to digital sales growth and a richer customer experience.”

“At Volkswagen, we always strive to be at the forefront where innovative marketing is key. We love challenges, and exploring new features is something we will always prioritize. Our team is constantly seeking new paths to success within the digital landscape.

Together with Adform, we succeed precisely in driving innovation and we value our cooperation highly. Over the course of our relationship, we’ve increased our reach, reduced costs, and ensured that we have a solid, future-proof strategy within cookieless environments.”

"At Acquire, innovation is a core part of who we are, not just a goal we aim for. Being an Indie, our mission is simple, we strive to deliver performance driven results for our clients backed by data-driven targeting and optimisation.

With the digital landscape ever evolving, we look to partner with technology vendors that share the same passion and drive as Acquire. Adform has been instrumental in our quest to buy media in a sustainable manner. With their integration with Scope3, we were able to measure and optimise towards publishers that had a lower carbon emission whilst still maintaining performance.

Beyond being a tech vendor, Adform has been a true partner to our businesses in helping us explore new frontiers. Whether it is Sustainability, Attention or the seamless integration of ID Fusion, Adform consistently supports us, bringing game-changing initiatives to the table. Our partnership is built on transparency and mutual trust, ensuring that together, we navigate the ever-evolving advertising landscape with unwavering confidence."