The Adform Demand Side Platform provides an elegant user experience for the seamless activation of your campaigns, across channels, in real-time, backed by your proprietary data. With the Adform DSP, your teams are well positioned to identify, reach, and buy with precision. Our omnichannel DSP gives you effortless access to the inventory that matters most, across channels such as display, audio, video, CTV, DooH, mobile and in-app. Buy with confidence backed by our extensive collection of advanced buying algorithms and our superior blend of human/machine intelligence.

What goes into creating an entirely new user experience?  How does a design and innovation team re-architect an entire platform to migrant from a technology-first mindset to a user-centric product mindset? Join Erlingur Jonsson, Adform's Senior Director, Head of UX and Michal Michal Popelář, Adform's Senior Technical Product Director as they explain our path to building a superior user experience for Adform FLOW and how that translates into significant value for Adform's clients.