Stefan Sommer is Adform’s Senior Vice President Global Sales & Partnerships/DACH and is responsible for global advertiser, global agency holding groups, commercial partnerships with platform partners as well as Adform’s Retail Media solutions. In addition to his global function, he leads the DACH region. Stefan has more than a decade of experience in consulting clients in data-driven business across various verticals. Before joining Adform, Stefan was holding managerial positions in the Deutsche Telekom group and was responsible for the European setup and roll-out of the ad-tech stack as well as the digital analytics in Germany. He has a master's degree in economics and computer science with a minor in East Asia Studies from the Technical University of Dresden.