Rick Jones is Adform's Regional President, Western Europe. Before joining Adform, Rick spent five years at Google DoubleClick, where he was Head of Business Development and lead consulting for UK and Global businesses on programmatic and data-driven marketing strategies. A digital veteran, Rick has twenty years experience in the industry, which began with web auction pioneer, QXL.com, where he was responsible for UK business development. Later Rick joined Camelot, the National Lottery operator, as commercial lead for the world's first transactional lottery web site, and later John Lewis, as Head of Marketing for Financial Services, before working at Sony as Head of Multi-channel Retailing.