Louise Kloster is Adform’s SVP Marketing and is responsible for implementing a global marketing strategy and increasing Adform’s brand awareness. Louise spent more than ten years at Microsoft where she held various positions including four years as Marketing Director for Europe. Prior to Microsoft, Louise spent seven years as a digital strategist at GroupM, one of the world’s largest advertising media companies, working with key clients/brands. Outside of her core responsibilities Louise has also made notable contributions in shaping the industry. She is heavily involved in the IAB Europe Programmatic Trading Committee and has a passion for mentoring female talent.