As SVP Marketing at Adform, Louise Kloster drives the company’s global marketing strategy with a focus on enhancing brand awareness and positioning Adform as a leader in the ad tech industry.

Before joining Adform, Louise spent over a decade at Microsoft, where she held several senior leadership roles, including four years as Marketing Director for Europe. Her career also includes seven years at GroupM, one of the world’s largest media investment companies, where she served as a digital strategist, working with some of the most renowned global brands.

Beyond her role at Adform, Louise is deeply committed to shaping the future of the industry. She plays an active role in the IAB Europe Programmatic Trading Committee, advocating for innovation and best practices in programmatic advertising. Additionally, she is passionate about mentoring talent, championing diversity and growth within the marketing and tech landscape.