John Piccone is Adform‘s Regional President, Americas based in the US and joined the business in 2022. John has been at the forefront of advertising technology for the entirety of his career, currently serving as Regional President, Americas at Adform. He boasts nearly three decades of experience formulating commercial strategy and operational structure to maximize revenue through media, technology and advertising services in the United States and Europe. 

Prior to joining Adform, John served in executive and leadership roles at Viamedia, Simulmedia, Innovid, HealthiNation, BlackArrow (Cadent) and 24/7 Real Media, now trading as Xaxis.