Annabelle Dudman is Adform’s SVP of Commercial Excellence, responsible for establishing a culture of excellence at scale within the Commercial organization. Annabelle began her career in finance, including a role at Microsoft as the European Controller for MSN, before discovering her true passion for Revenue Operations, creating synergies across people, processes, and tools to drive revenue growth. With nearly three decades of experience in the digital media and technology sectors, Annabelle has held leadership positions at Spotify, Sony PlayStation, and Microsoft, prior to joining Adform.